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Books
Blythe, J (2000) Marketing communications, FT Prentice Hall Amazon UK
Egan, J (2007) Marketing communications, Thomson Learning Amazon UK
Engeseth, S (2009) The Fall of PR and the Rise of Advertising, Stefan Engeseth Publishing, Free PDF book
Fill, C (4th ed 2005) Marketing Communications: engagement, strategies and practice, FT Prentice Hall Amazon UK
Godin, S (1999) Permission Marketing: Turning Strangers into Friends, and Friends into Customers, Simon & Schuster Amazon UK
Harris, T and Whalen, P (2006) The Marketer's Guide to Public Relations in the 21st Century, Thomson South-Western Amazon UK
Kitchen, P (ed) (1997) Public Relations: Principles and Practice, Thomson Amazon UK
Levine, R, Locke, C, Searls, D and Weinberger, D (2000 / 2009) The Cluetrain Manifesto, Perseus Books Amazon UK, Free online book; Amazon UK (tenth anniversary edition)
Ries, A and Ries, L (2002) The Fall of Advertising & The Rise of PR, HarperCollins Amazon UK
Scott, D (2007) The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing to Reach Buyers Directly, Wiley Amazon UK
Thomas, M and Brain, D (2008) Crowd Surfing: Suriving and thriving in the age of consumer empowerment, A & C Black Amazon UK
Chapters
Horn, S (2006) Sponsorship in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall
Hughes, G (2006) Integrated marketing communications in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall
Theaker, A (2004) Consumer public relations in Theaker: The Public Relations Handbook, Routledge
Willis, P (2006) Public relations and the consumer in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall
Internal Links
Brands and branding
Celebrities
Media relations
Sponsorship
Writing for PR
External Links
Unleashing the Idea Virus, Seth Godin (eBook in pdf format)
Marketing Apple eBook
Queen of Madison Avenue Interview with Shelly Lazarus of Ogilvy & Mather, The Economist 24 February 2007
The Curse of Convergence Al Ries, Advertising Age, September 2004
Blogs
Marcom Blog
Susan Getgood: Marketing Roadmaps
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