PUR 101: Introduction to Public Relations
Week 3 lesson plan: Planning a PR programme
Lecture slides: Planning process
Week 4 lesson plan: Defining publics
Week 5 lesson plan: Situational theory of publics
Week 6: Reading week
Week 7 lesson plan: SMART objectives
Week 8 lesson plan: Creativity
Week 9 lesson plan: Strategy and messages
Week 10 lesson plan: Evaluation
Lecture slides: Evaluation
Week 11 lesson plan: Implementation
Lecture slides: Critical Path Analysis
Sources: What is a project?
James Horton: Is project management software useful for PR?
Jackson Wells: PR toolkit: project management
Week 12: exam briefing
Richard Bailey's drop-in session for exam revision and essay writing questions: Monday 20 April 10-12
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