PUR 101: Introduction to Public Relations

Week 3 lesson plan: Planning a PR programme

     Lecture slides: Planning process

Week 4 lesson plan: Defining publics

Week 5 lesson plan: Situational theory of publics

Week 6: Reading week

Week 7 lesson plan: SMART objectives

Week 8 lesson plan: Creativity

Week 9 lesson plan: Strategy and messages

Week 10 lesson plan: Evaluation

     Lecture slides: Evaluation

Week 11 lesson plan: Implementation

     Lecture slides: Critical Path Analysis

     Sources: What is a project?

     James Horton: Is project management software useful for PR?

     Jackson Wells: PR toolkit: project management

Week 12: exam briefing

Richard Bailey's drop-in session for exam revision and essay writing questions: Monday 20 April 10-12