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Books

Broom, G and Dozier, D (1990) Using Research in Public Relations, Prentice Hall Amazon UK

Daymon, C and Holloway, I (2002) Qualitative Research Methods in Public Relations and Marketing Communications, Routledge Amazon UK

Hargie, O and Tourish, D (eds) (2000) Handbook of Commmunication Audits for Organisations, Routledge Amazon UK

Watson, T and Noble, P (2nd ed 2007) Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation, Kogan Page Amazon UK

Weiner, M (2006) Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communications, Wiley Amazon UK

Chapters

Theilmann, R and Szondi, G (2006) Public relations research and evaluation in Tench and Yeomans (eds) Exploring Public Relations, FT Prentice Hall

Varey, R (1997) The Communications Audit in Foster and Jolly (eds) Corporate Communications Handbook, Kogan Page Amazon UK

External Links

Don Bartholomew: Proving the value of Public Relations blog

Don Bartholomew: Capturing the total value of PR

Stuart Bruce: Measuring social media is easy, evaluating it is difficult

Childers Hon, L and Grunig, J (1999) Measuring Relationships in Public Relations, Institute for Public Relations Overview; pdf download

Horton, James L (2008) Junk surveys and PR - a common problem

Institute for Public Relations: Measurement and evaluation

Richard Gaunt and Glenn O'Neil: intelligent measurement blog

Kelli Matthews: Measurement bookmarks

Katie Paine: PR Measurement Blog; Measuring success free e-book

Katie Paine: How to measure blogs Institute for Public Relations

David Phillips: PR evaluation bibliography