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social media strategy

Page history last edited by Richard Bailey 12 years, 5 months ago

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Recommended reading

 

  • Phillips, D and Young, P (2009) Online Public Relations (2nd edition) Kogan Page
  • Macnamara, J (2010) The 21st Century Media (R)evolution, Peter Lang
  • Solis, B (2010) Engage, Wiley 

 

Social media strategy lecture

 

Jeremiah Owyang: When the corporate social strategist role goes away

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