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Brands and branding

Page history last edited by PBworks 14 years, 2 months ago

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Klein, N (2001) No Logo, Flamingo Amazon UK


Olins, W (2003) Wally Olins on Brand, Thames & Hudson Amazon UK


Ries, A and Ries, L (2002) The Fall of Advertising and the Rise of PR, Harper Collins Amazon UK

In a lively, accessible style, this books makes the case that public relations is replacing advertising as a promotional tool for launching new brands.


Wood, J and Allan, B (2003) Everything you want: understanding consumers, brands and communications, Capstone Publishing Amazon UK




Theaker, A (2004) Consumer public relations in Theaker: The Public Relations Handbook, Routledge


External Links


Trouble brewing article about Starbucks and Pepsi, The Economist, 1 March 2007


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