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Brands and branding

Page history last edited by PBworks 14 years, 2 months ago

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Books

 

Klein, N (2001) No Logo, Flamingo Amazon UK

 

Olins, W (2003) Wally Olins on Brand, Thames & Hudson Amazon UK

 

Ries, A and Ries, L (2002) The Fall of Advertising and the Rise of PR, Harper Collins Amazon UK

In a lively, accessible style, this books makes the case that public relations is replacing advertising as a promotional tool for launching new brands.

 

Wood, J and Allan, B (2003) Everything you want: understanding consumers, brands and communications, Capstone Publishing Amazon UK

 

Chapters

 

Theaker, A (2004) Consumer public relations in Theaker: The Public Relations Handbook, Routledge

 

External Links

 

Trouble brewing article about Starbucks and Pepsi, The Economist, 1 March 2007

 

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