Celebrities

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on August 17, 2006 at 10:35:22 am

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Books

De Zengotita, T (2005) Mediated: How the Media Shape Your World, Bloomsbury Amazon UK

Pringle, H (2004) Celebrity sells, Wiley Amazon UK

A one-sided view of celebrity endorsement, backed by the Institute of Practitioners in Advertising, but an accessible addition to the literature.

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