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Books

Bettinghaus, E and Cody, M (1994) Persuasive Communication, Thomson Learning Amazon UK

McQuail, D (2000) McQuail's Mass Communication Theory, Sage Publications Amazon UK

McQuail, D and Windahl, S (1993) Communication Models for the Study of Mass Communication, Prentice Hall Amazon UK

Windahl, S, Signitzer, B and Olson, J (1991) Using Communication Theory, Sage Amazon UK

Chapters

Fawkes, J (2004) Public relations and communications in Theaker: The Public Relations Handbook, Routledge

External Links

Budge, M et al (2009) Communications and behaviour change, COI Publications

Internal Links

Theories of PR