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Community relations

Page history last edited by Richard Bailey 14 years, 10 months ago

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Books

Blowfield, M and Murray, A (2008) Corporate Responsibility: A Critical Introduction, OUP Amazon UK

Hawkins, D (2006) Corporate Social Responsibility: Balancing Tomorrow's Sustainability and Today's Profitability, Palgrave Macmillan Amazon UK

Kotler, P and Lee, N (2005) Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Wiley Amazon UK

Hilton, S and Gibbons, G (2002) Good Business: Your World Needs You, Texere Publishing Amazon UK

Chapters

Hallahan, K (2003) Community as a Foundation for Public Relations Theory and Practice in Communication Yearbook 28 pdf

Somerville, I (2004) Business ethics, public relations and corporate social responsibility in Theaker, The Public Relations Handbook, Routledge

Tench, R (2006) Community and society: corporate social responsibility (CSR) in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall

Tench, R (2006) Managing community involvement programmes in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall

Theaker, A (2004) Corporate social responsibility in action: corporate community involvement and cause-related marketing in Theaker, The Public Relations Handbook, Routledge

Articles

Caulkin, S: The shaky marrriage of capitalism and virtue, The Observer, 29 October 2006

Crook, C: The Good Company Economist Survey: Corporate Social Responsibility, 20 January 2005

The Economist: Management Idea: Triple Bottom Line

Hutton, W: Cadbury is a great British company, so we should treasure it, not let it go, The Observer, 29 November 2009

Leadbeater, C: Mainstreaming of the mavericks, article about social entrepreneurship, The Observer, 25 March 2007

Tench, R, Bowd, R and Jones, B (2007) Perceptions and Perspectives: Corporate Social Responsibility and the Media, Journal of Communication Management vol II No 4, pp 348-370 pdf file