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Corporate PR

Page history last edited by Richard Bailey 15 years, 8 months ago

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Argenti, P (4th ed 2006) Corporate Communication, McGraw-Hill Amazon UK


Argenti, P and Forman, J (2007) The Power of Corporate Communication: Crafting the Voice and Image of your Business, McGraw-Hill Amazon UK


Berger, B and Reber, B (2006) Gaining Influence in Public Relations: The Role of Resistance in Practice, Lawrence Erlbaum Associates Amazon UK


Christensen, L, Morsing, M and Cheney, G (2008) Corporate Communications: Convention, Complexity, and Critique, Sage Amazon UK


Cornelissen, J (2nd ed 2008) Corporate Communication: A guide to theory and practice, Sage Publications Amazon UK


Fombrun, C and Van Riel, C (2003) Fame and Fortune: How Successful Companies Build Winning Reputations, FT Prentice Hall Amazon UK


Grensing-Pophal, L (2006) The Essentials of Corporate Communications and Public Relations, Harvard Business School Press Amazon UK


Kitchen, P and Schultz, D (2001) Raising the Corporate Umbrella: Corporate communications in the 21st century, Palgrave Macmillan Amazon UK


Oliver, S (ed) (2004) A Handbook of Corporate Communication and Public Relations: Pure and Applied, Routledge Amazon UK


Van Riel, C (1995) Principles of Corporate Communication, Prentice Hall Amazon UK


Van Riel, C and Fombrun, C (2007) Essentials of Corporate Communication, Routledge Amazon UK


White, J and Mazur, L (1995) Strategic Communications Management: Making public relations work, Addison-Wesley Amazon UK




Wood, E (2004) Corporate communication in Theaker: The Public Relations Handbook, Routledge


Wood, E (2006) Corporate communication in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall



Internal Links


Community relations

Financial PR

Image and identity

Managing PR

Media relations

Public affairs

Relationship management

Reputation management

Risk, issues and crisis management

Stakeholder theory


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