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Corporate PR

Page history last edited by Richard Bailey 11 years, 11 months ago

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Books

 

Argenti, P (4th ed 2006) Corporate Communication, McGraw-Hill Amazon UK

 

Argenti, P and Forman, J (2007) The Power of Corporate Communication: Crafting the Voice and Image of your Business, McGraw-Hill Amazon UK

 

Berger, B and Reber, B (2006) Gaining Influence in Public Relations: The Role of Resistance in Practice, Lawrence Erlbaum Associates Amazon UK

 

Christensen, L, Morsing, M and Cheney, G (2008) Corporate Communications: Convention, Complexity, and Critique, Sage Amazon UK

 

Cornelissen, J (2nd ed 2008) Corporate Communication: A guide to theory and practice, Sage Publications Amazon UK

 

Fombrun, C and Van Riel, C (2003) Fame and Fortune: How Successful Companies Build Winning Reputations, FT Prentice Hall Amazon UK

 

Grensing-Pophal, L (2006) The Essentials of Corporate Communications and Public Relations, Harvard Business School Press Amazon UK

 

Kitchen, P and Schultz, D (2001) Raising the Corporate Umbrella: Corporate communications in the 21st century, Palgrave Macmillan Amazon UK

 

Oliver, S (ed) (2004) A Handbook of Corporate Communication and Public Relations: Pure and Applied, Routledge Amazon UK

 

Van Riel, C (1995) Principles of Corporate Communication, Prentice Hall Amazon UK

 

Van Riel, C and Fombrun, C (2007) Essentials of Corporate Communication, Routledge Amazon UK

 

White, J and Mazur, L (1995) Strategic Communications Management: Making public relations work, Addison-Wesley Amazon UK

 

Chapters

 

Wood, E (2004) Corporate communication in Theaker: The Public Relations Handbook, Routledge

 

Wood, E (2006) Corporate communication in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall

 

 

Internal Links

 

Community relations

Financial PR

Image and identity

Managing PR

Media relations

Public affairs

Relationship management

Reputation management

Risk, issues and crisis management

Stakeholder theory

 

About Index Sources

 

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