History of PR

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Bernays, E (1923) Crysallizing Public Opinion, Boni and Liveright Amazon UK


Bernays, E (1955) The engineering of consent, University of Oklahoma Press Amazon UK


Boorstin, D (1962) The Image, Weidenfeld and Nicolson Amazon UK


Borkowski, M (2000) Improperganda: The Art of the Publicity Stunt, Vision On Amazon UK

An exhibition catalogue that provides a history of the publicity stunt in photographs


Borkowski, M (2008) The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry, Sidgwick & Jackson Amazon UK


Cutlip, S (1994) The unseen power: Public Relations - A history, Lawrence Erlbaum Associates Amazon UK


Ewen, S (1996) PR! A Social History of Spin, Basic Books Amazon UK


Kurtz, H (1998) Spin Cycle: Inside the Clinton Propaganda Machine, Pan Amazon UK


L'Etang, J (2004) Public Relations in Britain: A History of Professional Practice in the Twentieth Century, Lawrence Erlbaum Associates Amazon UK Reviewed on Mediations


McKenna, C (2006) The World's Newest Profession: Management Consulting in the Twentieth Century, Cambridge University Press Amazon UK

Study of a comparable fast-growing and semi-professional area of business consultancy


Marchand, R (1998) Creating the corporate soul: The rise of public relations and corporate imagery in American big business, University of California Press Amazon UK


Michie, D (1998) The invisible persuaders: How Britain's spin doctors manipulate the media, Bantam Press Amazon UK


Miller, D and Dinan, W (2008) A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power, Pluto Press Amazon UK


Olasky, M (1987) Corporate Public Relations: A New Historical Perspective, Lawrence Erlbaum Associates Amazon UK


Pitcher, G (2002) The Death of Spin, Wiley Amazon UK


Russell, K (1999) The Voice of Business: Hill & Knowlton and Postwar Public Relations, The University of North Carolina Press Amazon UK


Tye, L (1998) The Father of Spin: Edward L Bernays & The Birth of Public Relations, Crown Publishers Amazon UK




Edwards, L (2006) Public relations origins: definitions and history in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall




Miller, D and Dinan, W (2000) The Rise of the PR industry in Britain 1979-1998 European Journal of Communication 15(1): 5-35 Abstract


External Links


BusinessWire marks 100th anniversary of PR industry 18 September 2006


Public relations Wikipedia entry


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