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Image and identity

Page history last edited by PBworks 17 years, 6 months ago

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Books

 

Bernstein, D (1984) Company Image and Reality, Holt, Rinehart & Winston Amazon UK

 

Dowling, G (2001) Creating Corporate Reputations: Identity, Image and Performance, Oxford University Press Amazon UK

 

Ind, N (1992) The Corporate Image, Kogan Page Amazon UK

 

Olins, W (1989) Corporate Identity, Thames & Hudson Amazon UK

 

Chapters

 

Lowensberg, D (2006) Corporate image, reputation and identity in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall

 

Articles

 

Gregory, A (2007) Involving Stakeholders in Developing Corporate brands: the Communications Dimension in Journal of Marketing Management 23 (1-2) pp59-73

 

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