| 
  • If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • Files spread between Dropbox, Google Drive, Gmail, Slack, and more? Dokkio, a new product from the PBworks team, integrates and organizes them for you. Try it for free today.

View
 

Image and identity

Page history last edited by PBworks 13 years ago

Back to Index

 

 

Books

 

Bernstein, D (1984) Company Image and Reality, Holt, Rinehart & Winston Amazon UK

 

Dowling, G (2001) Creating Corporate Reputations: Identity, Image and Performance, Oxford University Press Amazon UK

 

Ind, N (1992) The Corporate Image, Kogan Page Amazon UK

 

Olins, W (1989) Corporate Identity, Thames & Hudson Amazon UK

 

Chapters

 

Lowensberg, D (2006) Corporate image, reputation and identity in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall

 

Articles

 

Gregory, A (2007) Involving Stakeholders in Developing Corporate brands: the Communications Dimension in Journal of Marketing Management 23 (1-2) pp59-73

 

About Index Sources

Comments (0)

You don't have permission to comment on this page.