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International PR

Page history last edited by Richard Bailey 11 years, 1 month ago

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Books

 

Burton, C and Drake, A (2004) Hitting the Headlines in Europe: A country-by-country guide to effective media relations, Kogan Page Amazon UK

 

Cambie, S and Ooi, Y-M (2009) International Communications Strategy: Developments in cross-cultural communications, PR and social media, Kogan Page Amazon UK

 

Freitag, A and Stokes, A (2009) Global Public Relations: Spanning borders, spanning cultures, Routledge Amazon UK

 

Morley, M (2002) How to Manage your Global Reputation, Palgrave Macmillan Amazon UK

 

Moss, D and DeSanto, B (2001) Public Relations Cases: International Perspectives, Routledge Amazon UK

 

Sriramesh, K and Vercic, D (2003) The Global Public Relations Handbook, Lawrence Erlbaum Associates Amazon UK

 

Chapters

 

Szondi, G (2006) International context of public relations in Tench and Yeomans (eds) Exploring Public Relations, FT Prentice Hall

 

Articles

 

Grunig, J (2009) Paradigms of global public relations in an age of digitalisation, PRism 6 (2) pdf file

 

External Sources

 

Global Alliance: PR landscapes (country profiles)

 

Robin Grant: The nuances of European social media

 

 

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