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International PR

Page history last edited by Richard Bailey 14 years, 4 months ago

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Burton, C and Drake, A (2004) Hitting the Headlines in Europe: A country-by-country guide to effective media relations, Kogan Page Amazon UK


Cambie, S and Ooi, Y-M (2009) International Communications Strategy: Developments in cross-cultural communications, PR and social media, Kogan Page Amazon UK


Freitag, A and Stokes, A (2009) Global Public Relations: Spanning borders, spanning cultures, Routledge Amazon UK


Morley, M (2002) How to Manage your Global Reputation, Palgrave Macmillan Amazon UK


Moss, D and DeSanto, B (2001) Public Relations Cases: International Perspectives, Routledge Amazon UK


Sriramesh, K and Vercic, D (2003) The Global Public Relations Handbook, Lawrence Erlbaum Associates Amazon UK




Szondi, G (2006) International context of public relations in Tench and Yeomans (eds) Exploring Public Relations, FT Prentice Hall




Grunig, J (2009) Paradigms of global public relations in an age of digitalisation, PRism 6 (2) pdf file


External Sources


Global Alliance: PR landscapes (country profiles)


Robin Grant: The nuances of European social media



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