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Introductory texts

Page history last edited by Richard Bailey 13 years, 4 months ago

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Butterick, K (2011) Introducing Public Relations: Theory and Practice, Sage Amazon UK

Sound but static introductory text, containing a good essay on the limitations of viewing PR as reputation management


Cain, S (2009) Key Concepts in Public Relations, Palgrave Macmillan Amazon UK
No-nonsense alphabetical introduction to the main concepts and theories in the field, of use to students and practitioners.


Cutlip, S, Center, A and Broom, G (9th edition 2004) Effective Public Relations, Prentice Hall Amazon UK

Large textbook from the US, this is its international edition; a classic.


Davis, A (2nd ed 2007) Mastering Public Relations, Palgrave Macmillan Amazon UK

This is a slim summary of the subject. It's not an over-simple text, but one that takes a useful managerial perspective of public relations. It won't help you master public relations practice, but it's the best single volume overview of the subject in the UK literature.


Harrison, S (2nd ed 2000) Public Relations: an introduction, Thomson Amazon UK

Now in need of an updated edition, this book is favoured by many students who like its simple descriptions and numerous models and illustrations.


Heath, R and Coombs, W T (2006) Today's Public Relations: An Introduction, Sage Amazon UK

Comprehensive new textbook from two respected US academics


Kitchen, P (ed) (1997) Public Relations: Principles and Practice, Thomson Amazon UK

In need of a second edition, but still one of the most consulted textbooks on public relations in the UK; suitable for more advanced students.


Morris, T and Goldsworthy, S (2008) PR: A Persusive Industry?, Palgrave Macmillan Amazon UK

Simple - but not simplistic - introduction to the industry that weaves practitioner, critical and academic perspectives into a readable text.


Richardson, N and Laville, L (2010) Develop Your PR Skills Kogan Page Amazon UK

Designed as an introduction to PR for small business or charity managers, this is also a sound introductory text for first year students


Tench, R and Yeomans, L (2nd ed 2009) Exploring Public Relations, FT Prentice Hall Amazon UK

A comprehensive (600 page) textbook aimed at second-year PR students with contributed chapters covering most academic and practice aspects of the subject. 


Theaker, A (3rd ed 2008) The Public Relations Handbook, Routledge Amazon UK

Excellent introductory text for PR students with some contributed chapters.


Wilcox, D, Cameron, G, Ault, P and Agee, W (7th ed 2003) Public Relations: Strategy and Tactics, A & B Longman Amazon UK

Good, clear and comprehensive textbook from the US.


External sources


What is Public Relations? Global opinions on public relations and communications management, PR Conversations 





Media relations

PR skills

Writing for PR


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