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Butterick, K (2011) Introducing Public Relations: Theory and Practice, Sage Amazon UK
Sound but static introductory text, containing a good essay on the limitations of viewing PR as reputation management
Cain, S (2009) Key Concepts in Public Relations, Palgrave Macmillan Amazon UK
No-nonsense alphabetical introduction to the main concepts and theories in the field, of use to students and practitioners.
Cutlip, S, Center, A and Broom, G (9th edition 2004) Effective Public Relations, Prentice Hall Amazon UK
Large textbook from the US, this is its international edition; a classic.
Davis, A (2nd ed 2007) Mastering Public Relations, Palgrave Macmillan Amazon UK
This is a slim summary of the subject. It's not an over-simple text, but one that takes a useful managerial perspective of public relations. It won't help you master public relations practice, but it's the best single volume overview of the subject in the UK literature.
Harrison, S (2nd ed 2000) Public Relations: an introduction, Thomson Amazon UK
Now in need of an updated edition, this book is favoured by many students who like its simple descriptions and numerous models and illustrations.
Heath, R and Coombs, W T (2006) Today's Public Relations: An Introduction, Sage Amazon UK
Comprehensive new textbook from two respected US academics
Kitchen, P (ed) (1997) Public Relations: Principles and Practice, Thomson Amazon UK
In need of a second edition, but still one of the most consulted textbooks on public relations in the UK; suitable for more advanced students.
Morris, T and Goldsworthy, S (2008) PR: A Persusive Industry?, Palgrave Macmillan Amazon UK
Simple - but not simplistic - introduction to the industry that weaves practitioner, critical and academic perspectives into a readable text.
Richardson, N and Laville, L (2010) Develop Your PR Skills Kogan Page Amazon UK
Designed as an introduction to PR for small business or charity managers, this is also a sound introductory text for first year students
Tench, R and Yeomans, L (2nd ed 2009) Exploring Public Relations, FT Prentice Hall Amazon UK
A comprehensive (600 page) textbook aimed at second-year PR students with contributed chapters covering most academic and practice aspects of the subject.
Theaker, A (3rd ed 2008) The Public Relations Handbook, Routledge Amazon UK
Excellent introductory text for PR students with some contributed chapters.
Wilcox, D, Cameron, G, Ault, P and Agee, W (7th ed 2003) Public Relations: Strategy and Tactics, A & B Longman Amazon UK
Good, clear and comprehensive textbook from the US.
What is Public Relations? Global opinions on public relations and communications management, PR Conversations
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