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New media

Page history last edited by Richard Bailey 11 years, 9 months ago

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Anderson, C (2006) The Long Tail: How Endless Choice is Creating Unlimited Demand, Random House Amazon UK


Benckler, Y (2006) The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yale University Press Amazon UK


Berners-Lee, T (1999) Weaving the Web: The Past, Present and Future of the World Wide Web by its Inventor, Texere Amazon UK


Bradwell, P and Reeves, R (2008) Network Citizens: Power and responsibility at work, Demos Free download - pdf format


Breakenridge, D (2008) PR 2.0: New Media, New Tools, New Audiences, FT Press Amazon UK


Breakenridge, D and Solis, B (2009) Putting the Public Back In Public Relations, FT Prentice Hall Amazon UK


Brogan, C and Smith, J (2009) Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust, Wiley Amazon UK


Brown, R (2009) Public Relations and the Social Web: How to use social media and web 2.0 in communications, Kogan Page Amazon UK


Gillmor, D (2004) We the media: grassroots journalism by the people, for the people, O'Reilly Amazon UK free download


Halpern, L and Murphy, R (2009) Personal Reputation Management: Making the internet work for you, Halpern Cowan Amazon UK


Gowing, N (2009) 'Skyful of Lies' and Black Swans: The new tyranny of shifting information power in crises, Reuters Institute for the Study of Journalism, free pdf


Holtz, S (2nd ed 2002) Public Relations on the Net, Amacom Amazon UK


Holtz, S and Demopoulos, T (2006) Blogging for Business, Kaplan Business Amazon UK


Holtz, S and Hobson, N (2007) How to Do Everything with Podcasting, McGraw-Hill Amazon UK


Howe, J (2008) Crowdsourcing: How the Power of the Crowd is Driving the Future of Business, Random House Business Books Amazon UK


Israel, S (2009) Twitterville: How Businesses Can Thrive in the new Global Neighborhoods, Portfolio Amazon UK


Jenkins, H (2006) Convergence Culture: Where Old and New Media Collide, New York University Press Amazon UK


Kelleher, T (2007) Public Relations Online: Lasting Concepts for Changing Media, Sage Amazon UK


Li, C and Bernoff, J (2008) Groundswell: winning in a world transformed by social technologies, Harvard Business Press Amazon UK


Livingston, G with Solis, B (2007) Now is Gone: A Primer on New Media for Executives and Entrepreneurs, Bartleby Press Amazon UK


Locke, C, Levine, R, Searls, D and Weinberger, D (2000) The Cluetrain Manifesto: the end of business as usual, Perseus Books free online - Amazon UK


McAlpine, R (2001) Web Word Wizardry: A Guide to Writing for the Web and Intranet, Ten Speed Press Amazon UK


Macnamara, J (2010) The 21st Century Media (R)EVOLUTION: Emergent Communication Practices, Peter Lang Amazon UK


Naughton, J (1999) A Brief History of the Future: Origins and Destiny of the Internet, Weidenfeld & Nicolson Amazon UK


Negroponte, N (1995) Being Digital, Vintage Books Amazon UK


Phillips, D and Young, P (2009) Online Public Relations: a practical guide to developing an online strategy in the world of social media, Kogan Page Amazon UK


Rushkoff, D (2004) Open Source Democracy: How online communication is changing offline politics, Demos Free download - pdf format


Scoble, R and Israel, S (2006) Naked Conversations: how blogs are changing the way businesses talk with customers, Wiley Amazon UK


Scott, DM (2nd ed 2010) The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing to Reach Buyers Directly, Wiley Amazon UK


Shirky, C (2008) Here Comes Everybody: The Power of Organizing without Organizations, Allen Lane Amazon UK


Solis, B and Breakenridge, D (2009) Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR, FT Prentice Hall Amazon UK


Thomas, M and Brain, D (2008) Crowd Surfing: Suriving and thriving in the age of consumer empowerment, A & C Black Amazon UK


Walker Rettberg, J (2008) Blogging, Polity Amazon UK


Weil, D (2006) The Corporate Blogging Book, Piatkus Books Amazon UK





Hargreaves, I (2003) Matt's Modem: Tomorrow's Journalism in Hargreaves: Journalism: Truth or Dare?, Oxford University Press





Grunig, J (2009) Paradigms of global public relations in an age of digitalisation, PRism 6 (2) pdf file


Kent, M (2008) Critical analysis of blogging in public relations in Public Relations Review Vol 31 Issue 1 pp 32-40 full article


Wright, D and Hinson, M (2008) How Blogs and Social Media are Changing Public Relations and the Way it is Practiced in Public Relations Journal Vol 2 No 2, Spring 2008, PRSA pdf file


Internal Links


Media studies



External Links


Aaron Uhrmacher: 35+ examples of corporate social media in action


BBC: Guidelines on use of social media


Bernoff, J: Social Technographics: conversationalists get onto the ladder, 19 January 2010


Brogan, CAudience or community?


Brown, M: Wiki's World Telegraph Magazine, 28 October 2006


Collister, S: The role of online monitoring in influencing poltical behaviour: an exploratory survey of UK political parties


Cook, T and Hopkins, L: Social Media pdf format


Defren, T: Brink - a social media guide from the edge


The Economist: Survey of telecoms convergence


Edelman Digital: Search Engine Visibility


Edelman online behavior policies and procedures


Gaynor, D: Democracy in the Age of Information: A Reconception of the Public Sphere


GoogleSearch Engine Optimization Starter Guide


Goralnick, J: Getting started with social media - a guide and resource list


Jen Evans and Michael Procopio, From Talk to Action: A Proposed Framework To Measure Online and Social Tools For Audience and Community Engagement


Harris, W: The Rise of the Mobile Super User Edelman white paper


Heil, B and Piskorski, M: New Twitter Research: Men Follow Men and Nobody Tweets, Harvard Business Review


Hoang, TSocial network analysis and PR


Horton, JPR and Social Media, Online Public Relations


Huyse, K: Strategic Social Media Management 2009


Ana Kronschnabel and Thomas Rawlings: New Media: Who are the real winners now we've all gone Wiki-crazy? The Independent, 26 June 2006


Li, C and Elowitz, B: The world's most valuable brands. Who's most engaged?


Jim Macnamara (2010) (P)Revolution: Three revolutionary characteristics of social media


Mayfield, A: What is social media?


Mayfield, A: PR and search video clips


Mayfield, A et al: How to start blogging: A guide for business bloggers


Murray, S: When blogs put brands at risk Financial Times, 8 November 2006


Paine, K: How to measure blogs Institute for Public Relations


Pavlik, J (2007) Mapping the Consequences of Technology on Public Relations Institute for Public Relations


Ploof, R (2010) Johnson & Johnson new media case study


Reuters: Reporting from the internet (social media guidelines)


Schwabel, D (2008) Top Ten Free Tools for Monitoring your Brand's Reputation, Mashable


Schwabel, D (2009) Top Ten Reputation Tracking Tools Worth Paying For, Mashable


Telegraph blogging style guide


Robb Hecht: Media 2.0 blog


David Runciman: Like boiling a frog, London Review of Books (article on Wikipedia), May 2009


Society for New Communications Research, New Media, New Influencers and Implications for Public Relations


Brian Solis: Introducing the conversation prism


Brian Solis: The Art and Science of Blogger Relations


Simon Wakeman: Social media relations for local government part one, part two


Debbie Weil: BlogWrite for CEOs blog


Daryl Willcox: PR in the digital age, What's new in marketing, April 2008


Neil Williams: Template Twitter strategy for Government Departments


Melvin Yuan: A PR 2.0 Essential Readings List


About Index Sources


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