Small research study
Do you regularly:
| Watch TV? | Listen to radio? |
| 94% | 85% |
| Read a newspaper? | Use a PDA or 3G phone? |
| 60% | 10% |
| Read blogs? | Update your own blog? |
| 15% | 10% |
| Use Facebook? | Use MySpace or Bebo? |
| 100% | 3% |
| Use Wikipedia? | Edit Wikipedia? |
| 95% | 15% |
| Use YouTube? | Upload videos to YouTube? |
| 92% | 10% |
| Use Twitter? | Use FriendFeed? |
| 7% | 3% |
| Use FlickR | Use Del.icio.us? |
| 6% | 3% |
| Use Second Life? | |
| 0% |
"Online PR is about engaging people in conversations so they become advocates for your organization."
Source: Tom Watson and Paul Noble, Evaluating Public Relations (2nd edition 2007)
"My belief is that ... the axis of communication has swung through 90 degrees - it is not what we say about ourselves that matters but how good we are at influencing the conversation that swirls around us, our products and our services."
Source: Philip Young, University of Sunderland
"We see two schools of PR in practice today. One is the incumbent school of 'command and control'... The other is a new 'listen and participate' school of thought in PR."
Robert Scoble and Shel Israel, Naked Conversations (2006)
Case study example: digital footprint of Svend Anders Karlsen-Moum
Three ages of the web:
Scoble and Israel, op cit
Clay Shirky, Here Comes Everybody (2008)
Participation inequality, Jakob Nielsen
'In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action... With blogs, the rule is more like 95%. 5%, 0.1%. Wikipedia is even more skewed than blogs, with a 99.8%, 0.2%, 0.003% rule.'
Digital natives, digital immigrants (2001), Marc Presnksy part one; part two
How does Google rank a web page on a scale of 0-10?
How can yet get 'Google juice' for a website?