| 
  • If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!

View
 

PUR 201

Page history last edited by Richard Bailey 15 years, 4 months ago

PUR 201: Public Relations Planning, Implementation and Evaluation

 

Week 3 lesson plan: Cultural publics

 

Week 4: Meningitis Trust presentations

 

Week 5 lesson plan: Global publics

 

Week 6: Reading week

 

Week 7 lesson plan: Strategy and tactics

 

Week 8 lesson plan: Ethical communications management

 

Week 9 lesson plan: Evaluation 1

     Lecture slides: Evaluation 1

 

Week 10 lesson plan: Evaluation 2

     Lecture slides: Evaluation 2 and exam briefing

 

Week 11 lesson plan: Project management

     Source: www.globalprojectmanagement.org

 

Week 12: Assessed GlobCom presentations

 

Practice exam questions:

 

1. Why is an understanding of culture useful in international public relations?

 

2. You have offered to write a PR proposal for a small charity. Which planning model would you recommend, and why?

 

3. How would you conduct a situational analysis for the same small charity? What tools would you use?

 

4. 'Awareness is easy - behaviour change is hard.' What does the situational theory of publics teach us about PR?

 

5. 'It's impossible to measure the outcome of a PR campaign.' Do you agree?

 

6. 'Public relations is just propaganda.' How can you defend PR against this charge - and argue that it's good for society?

 

Richard Bailey's drop-in session for exam revision and essay writing questions: Tuesday 21 April, 9-12

Comments (0)

You don't have permission to comment on this page.