Week 3 lesson plan: Cultural publics
Week 4: Meningitis Trust presentations
Week 5 lesson plan: Global publics
Week 6: Reading week
Week 7 lesson plan: Strategy and tactics
Week 8 lesson plan: Ethical communications management
Week 9 lesson plan: Evaluation 1
Lecture slides: Evaluation 1
Week 10 lesson plan: Evaluation 2
Lecture slides: Evaluation 2 and exam briefing
Week 11 lesson plan: Project management
Source: www.globalprojectmanagement.org
Week 12: Assessed GlobCom presentations
Practice exam questions:
1. Why is an understanding of culture useful in international public relations?
2. You have offered to write a PR proposal for a small charity. Which planning model would you recommend, and why?
3. How would you conduct a situational analysis for the same small charity? What tools would you use?
4. 'Awareness is easy - behaviour change is hard.' What does the situational theory of publics teach us about PR?
5. 'It's impossible to measure the outcome of a PR campaign.' Do you agree?
6. 'Public relations is just propaganda.' How can you defend PR against this charge - and argue that it's good for society?
Richard Bailey's drop-in session for exam revision and essay writing questions: Tuesday 21 April, 9-12