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Relationship management

Page history last edited by Richard Bailey 10 years, 9 months ago

 

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Books

 

Ledingham, J and Bruning, S (2000) Public relations as relationship management: A relational approach to the study and practice of public relations, Lawrence Erlbaum Associates Amazon UK

 

Chapters

 

Ledingham, J (2006) Relationship Management: A General Theory of Public Relations in Botan and Hazleton eds Public Relations Theory II, Lawrence Erlbaum Associates Amazon UK

 

External Links

 

Childers Hon, L and Grunig, J, (1999) Guidelines for Measuring Relationships in Public Relations, Institute of Public Relations 

LeverWealth: blog by David Phillips

Organization-Public Relationships - Wikipedia

 

Internal Links

 

Community relations and CSR

Corporate PR

 

About Index Sources

 

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