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Reputation management

Page history last edited by Richard Bailey 11 years, 6 months ago

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Books

 

Dorley, J and Garcia, H (2006) Reputation Management: The Key to Successful Public Relations and Corporate Communication, Routledge Amazon UK

 

Dowling, G (2001) Creating Corporate Reputations: Identity, Image and Performance, Oxford University Press Amazon UK

 

Fombrun, C (2005) Reputation: Realizing Value from the Corporate Image, Harvard Business School Press Amazon UK

 

Fombrun, C and Van Riel, C (2003) Fame and Fortune: How Successful Companies Build Winning Reputations, FT Prentice Hall Amazon UK

 

Halpern, L and Murphy, R (2009) Personal Reputation Management: Making the internet work for you, Halpern Cowan Amazon UK

 

Morley, M (2002) How to Manage your Global Reputation, Palgrave Macmillan Amazon UK

 

Chapters

 

Watson, A (1997) Managing Perceptions to Achieve Business Goals at a Time of Radical Change in Foster and Jolly (eds) Corporate Communications Handbook, Kogan Page Amazon UK

 

Journal articles

 

Murray, K (2003) Reputation - mangaging the single greatest risk facing business today in Journal of Communication Management 8(2), 142-149 Full extract - pdf format

 

External links

 

CIPR definition of PR: Public relations is about reputation - the result of what you do, what you say, and what others say about you...

 

Edelman: TweetLevel tool for measuring inluence (Twitter users only)

 

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