| 
  • If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • Finally, you can manage your Google Docs, uploads, and email attachments (plus Dropbox and Slack files) in one convenient place. Claim a free account, and in less than 2 minutes, Dokkio (from the makers of PBworks) can automatically organize your content for you.

View
 

Rhetoric

Page history last edited by Richard Bailey 11 years, 1 month ago

Back to Index

 

Books

 

Heath, R, Toth, E and Waymer, D (eds) (2009) Rhetorical and Critical Approaches to Public Relations II, Routledge Amazon UK

 

 

Heath, R (ed) (2001) Handbook of Public Relations, Sage Publications Amazon UK

 

Toth, E and Heath, R (eds) (1992) Rhetorical and Critical Approaches to Public Relations, Lawrence Erlbaum Associates Amazon UK

 

 

Chapters

 

Cheney, G and Dionisopoulos, G (1989) Public relations? No, relations with publics: A rhetorical-organizational approach to contemporary corporate communications in Hazleton and Botan (eds) Public Relations Theory, Lawrence Erlbaum Associates Amazon UK

 

Heath, R. (2009) The Rhetorical Tradition: Wrangle in the Marketplace, in Heath, R.L., Toth, E.L., and Waymer, D (eds), Rhetorical and Critical Approaches to Public Relations II, Routledge

 

Heath, R (2006) A rhetorical theory approach to issues management in Botan and Hazleton (eds) Public Relations Theory II Amazon UK

 

Toth, E. (2009) The Case for Pluralistic Studies of Public Relations: Rhetorical, Critical, and Excellence Perspectives, in Heath, R.L., Toth, E.L., and Waymer, D (eds), Rhetorical and Critical Approaches to Public Relations II, Routledge

 

External links

 

Mackey, S (2005): RHETORICAL THEORY OF PUBLIC RELATIONS:Opening the door to semiotic and pragmatism approaches (PDF file)

 

Simpson, PBonnets, Black Death and Morris Dancing, blog post about public relations and rhetoric, August 2009

 

About Index Sources

 

Comments (0)

You don't have permission to comment on this page.