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Page history last edited by Richard Bailey 11 years, 5 months ago

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Wragg, D (1994) The Effective Use of Sponsorship, Kogan Page Amazon UK




Horn, S (2006) Sponsorship in Tench and Yeomans Exploring Public Relations, FT Prentice Hall Amazon UK


External links


Mark Borkowski: Why Tiger Woods PR disaster could scare of brands for good, Media Guardian, 11 December 2009


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