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Books

 

Wragg, D (1994) The Effective Use of Sponsorship, Kogan Page Amazon UK

 

Chapters

 

Horn, S (2006) Sponsorship in Tench and Yeomans Exploring Public Relations, FT Prentice Hall Amazon UK

 

External links

 

Mark Borkowski: Why Tiger Woods PR disaster could scare of brands for good, Media Guardian, 11 December 2009

 

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