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PR and new media 2010 1

Page history last edited by Richard Bailey 11 years, 7 months ago

PR and new media

MSc Corporate Communications module

October 2010-January 2011




One: Assignment

Two: Talking points

Three: Context

Four: Concepts

Five: Strategy and policy

Six: Issues

Seven: Sources and reading



1. Assignment: class blogs



Add yours here:



Here are some examples from the past two years:



We recommend WordPress (free, open source, increasingly industry standard):


Blogger is free and widespread (and owned by Google), but seems less professional


Read this: Potential blog topics (Liz Bridgen, de Montfort University)



  1. Have your blog up and running by the end of October
  2. Keep it running for three months (November 2010 to end of January 2011)
  3. You should aim for at least one on-topic post per week during this time (200 words x 15 posts = 3000 words)
  4. Your content should primarily be focused on the module contents (the implications for corporate communications on changing media and technology, see below) 
  5. You should experiment with  different styles and length of posts, but here are some suggestions for content:
    1. Book review(s)
    2. Case studies
    3. Commentary on news, research, industry trends
    4. Reports on new tools and technologies
    5. Ethical, practical and managerial issues



  1. 'Hard' measures: number of posts, number of comments, Alexa, Google PageRank etc (50%)
  2. 'Soft' measures: Quality of content and reflection on learning; engagement with issues and tools; participation in online communities and relevant social networks (50%)




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