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PR consultancy

Page history last edited by Richard Bailey 13 years, 5 months ago

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Books

Backwith, N (2007) Managing professional communications agencies: How to double your profitability, PRCA

Maister, D (1993) Managing the Professional Service Firm, Simon & Schuster Amazon UK

Maister, D, Green, D and Galford, R (2002) The Trusted Adviser, Free Press Amazon UK

White, J and Mazur, L (1995) Strategic Communications Management: Making Public Relations Work, Addison-Wesley Amazon UK

Chris Lewis: A brief history of the future of PR, part one, part two

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