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Talking points
"Because of the interactive nature of the social media, of the digital media, it
makes it more possible than it was in the 60s or 70’s or 80’s or 90’s or even
2000 to have a two way balanced dialogue with publics."
Rob Brown: 'Now the audiences and channels are much more fragmented' (2.55) 'PR needs to evolve with the media.'
Sue Wolstenholme: 'We should consider our own qualifications'. (6.00) 'We need qualified leaders'.
Lionel Zetter: 'Lobbying is in the spotlight'.
Can Huffington Post repeat its success in the UK?
http://www.huffingtonpost.co.uk/
Pick a real organisation of your choice (it may be your employer or a client, but need not be) and monitor the issues and conversations surrounding the organisation over a period of several weeks.
You are to present your analysis of the issues and conversations in a 3,000 word report – complete with recommendations on how the organisation can better manage its social media presence.
Deadline: Monday 16 January 2012 (by email to course administrator)