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Promise: Why should anyone join a group?
Tool: How will difficulties of coordination be overcome?
Bargain: What will be expected of you, and what can you expect?
Shirky 2008, pp 260-261
'After the complexity of figuring out the promise of a given group, the question of determining which tools to use seems as if it should be easy'.
Shirky 2008, p265
Print or online?
Internet or Web?
Static or mobile?
Apps or Web?
PC or smartphone?
One to one:
One to many:
Many to one:
Many to many:
PR practitioner's toolkit
Essential | Useful |
Google search | Gorkana |
Company website | Google analytics |
Twitter (TweetDeck etc) | Google alerts |
Mintel | |
News | |
Community websites | |
Bloggers |