PR and new media
MSc Corporate Communications module
October 2010-January 2011
Agenda
One: Assignment
Two: Talking points
Three: Context
Four: Concepts
Five: Strategy and policy
Six: Issues
Seven: Sources and reading
1. Assignment: class blogs
Add yours here:
Here are some examples from the past two years:
Guidelines
We recommend WordPress (free, open source, increasingly industry standard):
WordPress.com
Blogger is free and widespread (and owned by Google), but seems less professional
Read this: Potential blog topics (Liz Bridgen, de Montfort University)
Assignment:
- Have your blog up and running by the end of October
- Keep it running for three months (November 2010 to end of January 2011)
- You should aim for at least one on-topic post per week during this time (200 words x 15 posts = 3000 words)
- Your content should primarily be focused on the module contents (the implications for corporate communications on changing media and technology, see below)
- You should experiment with different styles and length of posts, but here are some suggestions for content:
- Book review(s)
- Case studies
- Commentary on news, research, industry trends
- Reports on new tools and technologies
- Ethical, practical and managerial issues
Assessment:
- 'Hard' measures: number of posts, number of comments, Alexa, Google PageRank etc (50%)
- 'Soft' measures: Quality of content and reflection on learning; engagement with issues and tools; participation in online communities and relevant social networks (50%)
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