PR and new media

MSc Corporate Communications module

October 2010-January 2011

Agenda

One: Assignment

Two: Talking points

Three: Context

Four: Concepts

Five: Strategy and policy

Six: Issues

Seven: Sources and reading

7. Sources

Bailey, R New media sources on PR Books

Pavlik, J (2007) Mapping the Consequences of Technology on Public Relations Institute for Public Relations, USA

Phillips, D ePR lectures

Social Media Resource - by The Friendly Ghost

Inferno blogging survey

Social Media white paper pdf format

What is social media? e-book from Spannerworks

Recommended reading

Gillmor, D (2004) We the Media, O’Reilly

Grunig, J (2009)  Paradigms of global public relations in an age of digitalisation, PRism 6 (2) pdf file

Levine, R et al (2nd ed 2009) The Cluetrain Manifesto, Basic Books

Li, C and Bernoff, J (2008) Groundswell: winning in a world transformed by social technologies, Harvard Business Press

Macnamara, J (2010) The 21st Century Media (R)EVOLUTION: Emergent Communication Practices, Peter Lang

Phillips, D and Young, P (2nd ed 2009) Online Public Relations, Kogan Page

Scoble, R & Israel, S (2006) Naked Conversations, Wiley

Scott, DM (2nd ed 2010) The New Rules of Marketing and PR, Wiley

Shirky, C (2008) Here Comes Everybody, Penguin

Solis, B & Breakenridge, D (2009) Putting the Public Back In Public Relations, FT Prentice Hall

Tapscott, D and Williams A (2006) Wikinomics, Atlantic Books

Zittrain, J (2008) The Future of the Internet, Penguin

Additional reading

Anderson, C  (2006) The Long Tail: How Endless Choice is Creating Unlimited Demand, Random House 

Benkler, Y (2006) Wealth of Networks, Yale University Press

Brown, R (2009) Public Relations and the Social Web, Kogan Page

Earls, M (2009) Herd: How to Change Mass Behavious By Harnessing Our True Nature, Wiley

Jenkins, H (2006) Convergence Culture, New York University Press

Hargreaves, I (2003) 'Matt's Modem: Tomorrow's Journalism' in Hargreaves: Journalism: Truth or Dare?, Oxford University Press

Israel, S (2009) Twitterville: How Businesses Can Thrive in the new Global Neighborhoods, Portfolio

Kent, M (2008) Critical analysis of blogging in public relations in Public Relations Review Vol 31 Issue 1 pp 32-40 full article

Kelleher, T (2007) Public Relations Online, Sage

Mayfield, A Brands in Networks. See: http://connect.icrossing.co.uk/ebook-brands-networks_608

Qualman, E (2009) Socialnomics, Wiley

Thomas, M and Brain, D (2008) Crowd Surfing: Suriving and thriving in the age of consumer empowerment, A & C Black

Weinberger, D (2007) Everything is Miscellaneous, Times Books

Wright, D and Hinson, M (2008) How Blogs and Social Media are Changing Public Relations and the Way it is Practiced in Public Relations Journal Vol 2 No 2, Spring 2008, PRSA pdf file